Technology Trends in Retail: 21st Century As consumers become busier, manufacturers are racing to be the first to market with new technologies that offer the consumer a smarter shopping experience. Clients want to buy products that are easier and quicker to use. This is where the internet, interactive video displays and mobile applications become part of the retail mix. Retailers who embrace these trends will benefit from a more productive sales system, increased customer spending power and improved customer service.
|Technology Trends in Retail: 21st Century As consumers become busier, manufacturers are racing to be the first to market with new technologies that offer the consumer a smarter shopping experience. Clients want to buy products that are easier and quicker to use. This is where the internet, interactive video displays and mobile applications become part of the retail mix. Retailers who embrace these trends will benefit from a more productive sales system, increased customer spending power and improved customer service.
How retailers can take advantage of this trend? First, they need to understand the new technologies that are making their business better. There are several new technologies available for today’s retailer to exploit. Video walls, RFID readers, Point Of Sale systems and mobile payment methods are just a few of the things that modern retailers need to make better use of. Each of these items requires a different strategy to ensure proper implementation of these technological trends will provide retailers with a competitive edge.
Point Of Sale: In the retail world, POS or Point Of Service technology is becoming increasingly important. Point Of Sale is the system that manages inventory, transaction processing and giving customers access to their purchases. New advances in technology mean that this system requires less user input than ever before. For retailers, this means fewer errors and less lost time due to mistakes or failure of the system. If your company is behind the times when it comes to technology, then it is imperative that you keep up with the latest trends.
Interactive Video Displays: This is a trend that has been coming on steadily over the last five or ten years. Interactive video screens are now being installed in retail outlets. Customers love to shop online, but they also like the interaction that an interactive video screen offers. This interaction can happen on the website but it is even easier when the screen is literally right next to them. Retailers should embrace this technology because it gives their customers an unparalleled experience.
Bluetooth Technology: Bluetooth is another one of the technology trends in retail. It has come a long way since it first became popular in the computer world. Now, it is being used in mobile devices. Retailers should adopt Bluetooth because it is cutting edge technology and the sales that it will drive in the future will be great.
Trend lines are not always true. They may point to a new direction. However, there are always trends that go in one direction for a period of time. If you take a look at the technology trends in retail over the last twenty or thirty years, you will see many changes. New advancements and technological advances are always inevitable.
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