New York Native French Montana was one of the most buzzes of rappers in 2012. Born Karim Kharbouch in Morocco French Montana quickly exploded on the Sougrie New York’s rap scene. He founded his own Label Cocaine City Records. Under the label, it created a series of street flavored mixture bands called “cocaine” after having an inspiration from the “Smack” DVD series. Under the name Young French, he used DVDs as a way to present his talent as underground artist. He attracted Akon’s attention who quickly signed it to Konvict Muzik, but that French saw his dreams quickly crushed when his album was delayed for 3 years. But that did not stop his momentum, he later signed a joint venture with Bad Boy Dooks and Maybach Music feeding the buzz among hip hop reviews and music fans. It was a dream come true. The French Montana won $ 3 million in 2011 and 2012 from customers, mixtapes and touring, but his album failed to respect the hype.
FRENCH Montana’s early record Excuse that my French had to sell more than 500,000 copies by the fourth quarter of 2013. The album followed several singles number 1, and the freaks with Nicki Minaj, but the album did only Sell 56,000 copies of the first week. He did not meet the expectations and sales of the label dropped by 30% the following week. 3 months later, the album did not even reach 96,000 copies for sale.
The joint venture between Maybach Music and Bad Boy was worth $ 2 million. The label also spent more than $ 1.2 million in production, featured artist, and distribution and promotion. Unfortunately, French must pay this money and with low sales, it will be a moment before it sees no profit.
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